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The NeW

Centre of

the City.

Situated in the heart of Auckland CBD, the 280 project is a compelling reimagining of a 50-year-old building into an ambitious, proudly Midtown hub.

The Building

Bounded by Victoria Street to the north and Wellesley Street to the south - with frontages to 280 Queen Street and 31 Lorne Street – this premium, 5 Green Star, mixed-use precinct will act as a gravitation point for centrally-minded people that are seeking something more interesting and dynamic than the pastiche glamour of Downtown.

green star 5 rated
100% nbs seismic rating
11 levels of hotel rooms
3 levels of retail
rooftop terrace
54 secure on-site carparks
dual-street frontage